In-Store Insights Let Retailers Focus on Customers
LightHaus Visual Customer IntelligenceTM (VCI) is an advanced software solution that extracts shopper insights from in-store video to bring the power of online analytics to brick-and-mortar stores. Using LightHaus VCI, retailers can quantify customers’ behavior from the moment they enter the store, then combine these in-store shopper insights with point-of-sale (POS) and workforce data to measure the impact of staffing levels, marketing campaigns, in-store promotions and store layouts. With LightHaus VCI, retailers can go beyond simple people counting and manage their business using customer-centric Key Performance Indicators (KPIs) to make the most of every visitor, and turn browsers into buyers.
Engineered for chain-wide deployments, LightHaus VCI lets retailers quantify and make decisions based on:
- How many customers are visiting the stores
- Where customers spend their time
- What products, promotions, and locations customers browse
- How changes in staffing impact conversions
- How much traffic shopper marketing promotions drive
- How store layout and product placement impacts customer traffic and sales
SYSTEM OVERVIEW
LightHaus VCI System provides a complete solution, including in-store data capture, unified and centralized data management, and data mining, reporting and visualization. LightHaus VCI is composed of three elements:
LightHaus VCI Analytics—A graphical, web-based visualization and reporting engine capable of handling shopper data from multiple stores to provide chain-wide reports and user- specific dashboards Learn More
LightHaus VCI Retail Modules—Software modules enabling retailers to capture visual customer intelligence such as front door and in-store traffic, customer engagement, anonymous demographics and digital media and display effectiveness Learn More
LightHaus VCI Platform—The framework supporting VCI Analytics and the VCI Retail Modules. VCI Platform provides core functions including in-store video data collection, VCI data aggregation and sharing, and management of the distributed system. Learn More
FEATURES
LightHaus VCI delivers the business intelligence you need to optimize store operations and the power to manage global retail chains:
- Real-time in-store customer intelligence
- Retail customer traffic, engagement, and demographics measures
- Integration with POS, workforce and other data for actionable insights
- Highly accurate, granular retail traffic measurement and store performance analysis
- Flexible, web-based reporting
- Centralized, accessible and secure database
- Scales to thousands of stores for chain-wide insights
- Hands-off operation for high availability and low IT impact