News and Events
LightHaus VCI Appliance
- Customer Traffic
- Provide data on people moving through the area, or zones, such as a store entrance.
- Customer Engagement
- Provide data on where and how customers spend their time inside the store.
- Audience Measurement
- Provide data on how customers engage with digital and fixed in-store advertising and displays.
- Customer Demographics
- Provide data about gender ratios, allowing retailers to refine insights by knowing who is shopping.
Articles and Resources
- A Deeper Look at Authentic Customer Curiosity & Social Networking – One-on-One with Brad Anderson
- Improve Decision Making and Get Additional Insight into Conversion with Shopping Groups
- Understanding the In-Store Purchase Funnel